Industries We Serve

GEO and SEO for Industries Where Buyers Research First

ChatGPT, Perplexity, and Google AI don’t recommend a dentist the way they recommend a software platform. Every category has its own buyer questions, its own trusted sources, and its own definition of a good lead.

Driven Metrics builds GEO-led search programs around those differences. Find your industry below.

Healthcare
Consumer & E-Commerce
B2B, Software & Industrial
Professional & Financial
Local & Property

Trusted by companies across industries

Results From Combined SEO and GEO Programs

84%

Growth in monthly organic revenue

For a D2C skincare brand in five months.

59+

Qualified patient leads

For a specialty infusion center in nine months.

34%

More organic patient inquiries

For a pediatric mental health practice in eight months.

Combined SEO and GEO results, not GEO-only. Results vary by starting point, market, and implementation.

How Does GEO Change by Industry?

Generative Engine Optimization (GEO) is the work of making a business visible, accurate, and recommendable in AI-generated answers. The goal is the same in every category. The evidence AI looks for is not.

AI platforms build answers from the sources they trust most for a given question. For a medical practice, that’s credentials, directories, and reviews. For a software company, it’s review platforms, comparison articles, and product documentation. A program that ignores those sources can publish a lot and still not get named. SEO is the foundation; it doesn’t decide which sources AI checks.

Industry	What buyers ask AI	What AI checks	What we measure
Healthcare	“Which practice near me treats this and takes my insurance?”	Credentials, medical directories, reviews, insurance details	Patient inquiries
SaaS & Software	“What’s the best software for a team our size?”	Review platforms, comparison articles, product docs, pricing	Demos and qualified pipeline
E-Commerce	“What’s the best product for my skin type?”	Product reviews, forum threads, ingredient and spec details	Organic and AI-attributed revenue
Professional Services	“Who’s a reputable firm for a company like mine?”	Bios, credentials, published expertise, client reviews	Consultations with qualified clients
Logistics	“Who’s reliable for shipping a car across the country?”	Review sites, quote pages, carrier registration data	Quote requests

Industries We Work With

Each card links to a page built for that market: the questions your buyers ask, the sources AI relies on, and the result we report against. You can also browse by location.

B2B, Software & Industrial

SaaS & Software

Software companies that need to make the shortlist when buyers ask AI to compare tools in their category.

Experience with municipal, HR and benefits, resume, and event-planning software.

B2B SaaS
Vertical SaaS
HR & Benefits Software
Government & Municipal Software

Explore SaaS GEO

Manufacturing & Industrial

Technical buyers compare specs, certifications, and service coverage before they call.

Experience with commercial refrigeration.

Refrigeration & Cold Storage
Industrial Equipment
Contract Manufacturing
Industrial Automation

Explore manufacturing GEO

Transportation & Logistics

Price, transit time, and reliability drive the decision, and AI leans on reviews and third-party listings to judge reliability.

Experience with auto transport.

Auto Transport
Freight & Trucking
3PL & Warehousing
Moving Companies

Explore logistics GEO

Professional & Financial Services

Professional Services

Firms that sell expertise, where AI weighs bios, credentials, and published thinking.

Consulting Firms
Accounting & CPA
Recruiting & Staffing
Executive Search

Explore professional services GEO

Financial Services

A category where AI is cautious and favors verified credentials, registrations, and accurate fee and rate information.

Wealth Management
Financial Advisors
Insurance
Lending

Explore financial services GEO

Law Firms & Legal Services

Firms competing on reputation, practice-area depth, and jurisdiction, where AI checks attorney profiles and legal directories.

Personal Injury
Family Law
Estate Planning
Business Law

Explore law firm GEO

Local & Property Services

Home & Commercial Services

Service businesses where AI answers lean on reviews, service-area coverage, and licensing.

HVAC
Plumbing
Roofing
Commercial Refrigeration

Explore home services GEO

Real Estate & Property Services

Brokerages and property firms where AI weighs agent profiles, listings, and local reputation.

Experience with luxury residential real estate.

Luxury Real Estate
Residential Brokerages
Property Management
Senior Living

Explore real estate GEO

Funeral Homes & Death Care

Families often search under time pressure; pre-planning buyers compare pricing and reputation over months. AI leans on reviews, published pricing, and local listings.

Funeral Homes
Cremation Services
Cemeteries
Pre-Planning Services

Explore funeral home GEO

Healthcare & Wellness

Healthcare & Medical

Practices and providers where AI checks credentials, insurance, and reviews before naming anyone. Clinical claims are reviewed by your clinicians before they publish.

59+ qualified patient leads for a specialty infusion center in nine months.

Healthcare GEO and SEO

Consumer & E-Commerce

E-Commerce & Consumer Brands

DTC and wellness brands competing for “best product for…” answers, where AI pulls from reviews, forums, and product detail pages.

84% growth in monthly organic revenue for a D2C skincare brand in five months.

Beauty & Skincare
Health & Wellness Products
DTC Brands
Subscription Products

Explore e-commerce GEO

Hospitality & Events

Hotels, venues, restaurants, and event companies, where AI leans on reviews, capacity details, and listings to decide who to name.

Hotels, Resorts & Inns
Event & Wedding Venues
Restaurants & Hospitality Groups
Event Planners & Caterers

Explore hospitality GEO

Don’t see your industry? We also work with companies in automotive, education, and government technology.

How We Build an Industry GEO Program

Every industry program runs on our AI Visibility System. The steps stay the same; the questions, sources, and metrics change.

Audit

We run your buyers’ questions through ChatGPT, Perplexity, Gemini, and Google AI Mode, and record who gets named and which sources get cited.

Position

We define what AI should know about your business, backed by evidence it can verify.

Publish

We build the service, location, and comparison pages your buyers need, fact-checked before they go live.

Amplify

We strengthen your presence in the third-party sources AI checks in your category.

Measure

We report on the result that matters in your industry, with AI citations and rankings as leading indicators.

Frequently Asked Questions About Industry GEO

Which industries does Driven Metrics work with?

Small and mid-sized companies in healthcare, e-commerce, SaaS, manufacturing, logistics, professional services, real estate, and other categories where buyers research before they act.

Do I need an industry-specific GEO strategy?

Yes. GEO principles apply everywhere, but AI trusts different sources in each category. The questions, the evidence, and the metric that defines success all change by industry.

Do you work with companies outside these industries?

Yes. GEO matters for any business whose buyers ask AI for recommendations. We start with an audit of how AI answers questions in your category today.

How do you measure success in different industries?

We measure the business result first: patient inquiries, booked jobs, demos, quote requests, or revenue. AI citations, recommendation frequency, AI-referred sessions, and rankings are tracked as leading indicators.

Do you work with regulated industries?

Yes. In healthcare and other regulated categories, every claim is fact-checked against a source and reviewed by your team before it publishes. Our work doesn’t require access to patient or customer data.

How much does industry GEO cost?

Quote-based. It depends on your market, competition, locations or service lines, and content needs. We scope it on a call. Some programs also add Agentic Search Optimization for AI agents that shortlist vendors.

Ready to See What AI Says About Your Business?

Your buyers are already asking AI who to trust in your category.

Let’s take a look together. We’ll show you how AI describes your business today, which competitors it names instead, and what would close the gap.

Explore our GEO services →