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Driven Metrics is a GEO-led search agency for small and mid-sized businesses. We help companies get recommended in AI answers on ChatGPT, Perplexity, Gemini, and Google AI, and found in Google search.
Generative Engine Optimization (GEO), Search Engine Optimization (SEO), and Agentic Search Optimization (ASO) for companies in healthcare, ecommerce, SaaS, professional services, and other industries where buyers research before they buy, all over the country and overseas.
Every engagement starts with your business: who you sell to, what they ask, and who AI and Google recommend today. Then we build the strategy, publish content that answers your buyers’ questions, and track AI citations, rankings, qualified leads, and revenue where attribution allows.
See our case studies →We stay small on purpose. The people who build your strategy are the same people doing the work and reporting on it.
Meet the team →From growing startups to established brands, including programs delivered with our partner, First Page Sage.
We report on what moves your business: AI citations, qualified leads, and revenue. Not traffic for traffic’s sake.
You will always know what changed, why it changed, and what we are doing next.
A clear plan, consistent work, and adjustments based on the data, not hunches.
The people behind your strategy, content, and reporting.
Emily founded Driven Metrics and leads strategy for every client, from keyword and content strategy to AI visibility tracking. She trained under Evan Bailyn at First Page Sage and built Driven Metrics around one idea: search should produce measurable business results. A former competitive athlete, she runs every campaign with a clear plan and a focus on winning.
Steven leads operations, finance, and business development at Driven Metrics, keeping client programs on time and on plan. Before joining, he was a Strategy & Operations Manager at AcuityMD and an investment banking associate at BMO Capital Markets in New York.
Zach writes and edits content across our client programs. He makes sure every page is accurate, easy to read, and sounds like the client.
Evan Bailyn is the founder and CEO of First Page Sage, a leading SEO and GEO agency with more than 150 clients, including enterprise brands like Salesforce, Microsoft, U.S. Bank, and Logitech. An early pioneer of both SEO and GEO, he built and sold five internet businesses, including one of the largest children’s websites online. Evan is the bestselling author of three books on SEO and social media and has been featured in Forbes, The New York Times, and The Wall Street Journal. He advises Driven Metrics on strategy and methodology.
Emily Connor founded Driven Metrics and leads the agency as Founder and CEO. Steven Neff is COO.
Driven Metrics is a GEO-led search agency. We provide GEO, SEO, and ASO to help small and mid-sized businesses get recommended in AI answers, rank in Google, and get chosen by AI agents.
Yes. Evan Bailyn, founder and CEO of First Page Sage, is an advisor and partner to Driven Metrics, and the two agencies work together on client programs.
Driven Metrics is based in Cleveland, Ohio, and works with companies all over the country and overseas. See the locations we serve.
Small and mid-sized companies with a defined offer and buyers who research before they buy, especially in healthcare, SaaS, ecommerce, and professional services.
Book a call with our team. We’ll show you how your business shows up in Google and AI search today, and what it would take to improve it.
