Executive Interview: Dan Freed of Thesis on Formulating for Outcomes, Not Vanity Metrics
We recently sat down with Dan Freed, founder and CEO of Thesis and the creator of Stasis, the first supplement system designed for people who take stimulants. Freed was diagnosed with ADHD at six, was kicked out of preschool, and dropped out of high school at sixteen. He later scored in the 99th percentile on […]
The Best GEO Agency for B2B SaaS (2026)
Generative engine optimization is reshaping how B2B buyers discover software: as tools like ChatGPT, Perplexity, and Google AI Overviews become the first stop for vendor research, appearing in those AI-generated answers is now a meaningful competitive advantage. Finding the best GEO agency for B2B SaaS requires looking beyond traffic benchmarks to partners that can connect […]
The Best Generative Engine Optimization Agencies of 2026
Generative engine optimization agencies often describe their services in similar terms, but their industry focus, methods, evidence, and reporting standards vary substantially. To separate established capability from positioning, our research team evaluated 27 agencies from May through July 2026 using the following weighted factors: We rank-ordered agencies by their weighted composite scores. The table below […]
Expert Interview: Josh Daymont
Expert Interview: Why Information Security Governance Has Become a Business Imperative Organizations managing sensitive information face growing expectations from customers, regulators, and business partners to demonstrate that their security and privacy controls are governed and operating effectively. As organizations rely more heavily on data and emerging technologies to support business decisions, independent assurance has become […]
What Is AEO in Marketing? A Complete Guide to Answer Engine Optimization
Your #1 Google ranking may be losing more than half its clicks, and the culprit isn’t a competitor. It’s the AI box sitting above your result. When Google AI Overviews, ChatGPT, or Perplexity generates a direct answer to a user’s query, the top-ranked page loses an average of 58% of its click-through rate¹. For question-based […]
Profiles in Marketing: Evan Bailyn, Pioneer of GEO & Agentic Search Optimization
Our Profiles In Marketing series highlights the most influential figures in digital marketing, offering both a historical lens and a perspective on the relevance of these individuals’ work today. Today our subject is Evan Bailyn. Evan Bailyn is an American marketing researcher and entrepreneur best known as the commercial pioneer of Generative Engine Optimization (GEO) […]
Search Engine Market Share: 2026 Data Report
Understanding search engine market share is no longer straightforward. Google still commands the vast majority of global queries, but the structure beneath that headline number varies significantly by device, region, and query type. For any business investing in organic search, knowing which engine controls what share, and under what conditions, is the foundation of a […]