What Is AEO in Marketing? A Complete Guide to Answer Engine Optimization

Your #1 Google ranking may be losing more than half its clicks, and the culprit isn’t a competitor. It’s the AI box sitting above your result. When Google AI Overviews, ChatGPT, or Perplexity generates a direct answer to a user’s query, the top-ranked page loses an average of 58% of its click-through rate¹. For question-based […]

Profiles in Marketing: Evan Bailyn, Pioneer of GEO & Agentic Search Optimization

Our Profiles In Marketing series highlights the most influential figures in digital marketing, offering both a historical lens and a perspective on the relevance of these individuals’ work today. Today our subject is Evan Bailyn. Evan Bailyn is an American marketing researcher and entrepreneur best known as the commercial pioneer of Generative Engine Optimization (GEO) […]

Search Engine Market Share: 2026 Data Report

Understanding search engine market share is no longer straightforward. Google still commands the vast majority of global queries, but the structure beneath that headline number varies significantly by device, region, and query type. For any business investing in organic search, knowing which engine controls what share, and under what conditions, is the foundation of a […]