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Our Latest Blogs

AI search for wellness brands

Interview with Emily Bent, Co-Founder of the Top-Rated Social Spa in North America, on Getting Found in the Age of AI Search

October 12, 2026
Emily Bent, co-founder of Othership, the top-rated social spa in North America, shares how guests find wellness brands in AI search and what earns their trust.
Dan Freed, founder and CEO of Thesis, created Stasis, the first supplement system designed for people who take stimulants.

Executive Interview: Dan Freed of Thesis on Formulating for Outcomes, Not Vanity Metrics

October 12, 2026
We interviewed Dan Freed, founder and CEO of Thesis and creator of Stasis, on how he judges a formula the way a disciplined SEO team judges a campaign.
Josh Daymont

Expert Interview: Josh Daymont

October 12, 2026
Josh Daymont explains why information security governance and independent assurance have become a business imperative for companies handling sensitive data.
Profiles in Marketing: Evan Bailyn, Pioneer of GEO & Agentic Search Optimization

Profiles in Marketing: Evan Bailyn, Pioneer of GEO & Agentic Search Optimization

October 20, 2026
Evan Bailyn is the commercial pioneer of GEO and Agentic Search Optimization. Our Profiles in Marketing series looks at his work and why it matters today.

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Slope chart: the share of AI Overviews citations that rank in Google's top 10 fell from 76.1% in July 2025 to 37.9% in March 2026, according to a Driven Metrics analysis of Ahrefs data.

AI Overviews Citations Statistics 2026: Rankings, Sources, Clicks and Industry Benchmarks

Waterfall chart of Google AI Mode ads and citations in 2026: per 100 commercial queries, 29.45 showed a text ad, the advertiser's domain was also cited in 3.40, and the exact advertised URL was cited in 0.57, according to Driven Metrics analysis of SE Ranking data.

Google AI Mode Ads Statistics 2026: Ad Rates, Industries, Citations and Organic Impact

How the Marketing Leader Role Changed

The Evolution of the Marketing Leader Role, 2010 to 2026: Insight From Talentfoot, a Top U.S. Executive Search Firm

Six-Step Visibility Strategy Table

DIY AEO: Techniques for Getting Your Brand Cited by AI

Guide to Large Language Model Optimization

What Is LLMO? A Practical Guide to Large Language Model Optimization

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