Executive Interview: Dan Freed of Thesis on Formulating for Outcomes, Not Vanity Metrics

We recently sat down with Dan Freed, founder and CEO of Thesis and the creator of Stasis, the first supplement system designed for people who take stimulants. Freed was diagnosed with ADHD at six, was kicked out of preschool, and dropped out of high school at sixteen. He later scored in the 99th percentile on […]

Expert Interview: Josh Daymont

Expert Interview: Why Information Security Governance Has Become a Business Imperative Organizations managing sensitive information face growing expectations from customers, regulators, and business partners to demonstrate that their security and privacy controls are governed and operating effectively. As organizations rely more heavily on data and emerging technologies to support business decisions, independent assurance has become […]

Profiles in Marketing: Evan Bailyn, Pioneer of GEO & Agentic Search Optimization

Our Profiles In Marketing series highlights the most influential figures in digital marketing, offering both a historical lens and a perspective on the relevance of these individuals’ work today. Today our subject is Evan Bailyn. Evan Bailyn is an American marketing researcher and entrepreneur best known as the commercial pioneer of Generative Engine Optimization (GEO) […]